Heisenbug
Heisenbug
Vertical Software
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Built operator-by-operator · since 2024

Software that fits the way you actually run the business.

Most operator software is generic SaaS bent into your shape. Heisenbug builds the opposite — a custom-fit cockpit for your industry, your team, your accounts. The same workflow your business already runs on, but in one screen instead of seven browser tabs.

Heisenbug — vertical software for operators
→ The thesis

We build operator cockpits — the daily-driver software that runs a single business.

Each cockpit is custom-fit to one industry, one workflow, one set of accounts the operator actually uses. Not generic SaaS reshaped at signup. Not a CRM bolted to an inventory tool bolted to a marketing app. One screen, one login, one place where your work lives — built around how you and your team already work, not around what some Silicon Valley product team thought you should do.

We ship in weeks, not months. The first version is in the operator's hands within 7-10 days, refined live based on what's wrong, expanded as the business needs more.

10+
Live deployed tools
26
Operator cockpits in the catalog
3
Consumer products shipped
→ How we build

We start with one operator, one industry, one cockpit. We build what they wished existed. We ship it. We watch them use it. We fix what's wrong. Then we propagate the working pieces to adjacent industries.

See the catalog →
→ The catalog

26 cockpits, every industry we've gone deep on,
one engine.

Each tile opens a live demo you can click around. Mobile + desktop. Mock data inside, real features. Pick the one closest to your business.

Trades · construction · field service

HVAC Inventory
HVAC service · field inventory
PWA for the truck — barcode + voice + EPA
Field-grade inventory PWA. Barcode scan with the phone camera, voice queries ('where's the 2-ton condenser fan motor?'), EPA Section 608 refrigerant logging, two views (tech / owner), works offline.
Open demo →Live
Plumbing Service
Plumbing · residential + commercial
Dispatch + service calls + maintenance plans
Live dispatch board with GPS-aware tech routing, service-call pipeline with on-site invoice + tap-to-pay, recurring maintenance plan engine (the MRR base), big-job estimating with 3-tier options, after-hours emergency routing.
Open demo →Live
Auto Repair Shop
Independent auto shop · ASE
Bays + ROs + text estimates + service recall
Live bay status with tech assignment, digital vehicle inspections, text-based estimate approval, service-interval recall engine, parts inventory with multi-supplier price comparison, per-tech efficiency tracking.
Open demo →Live
Contractor (GC)
General contractor · residential + commercial
Jobs + bids + subs + change orders + safety
Active jobs by phase with % complete, bid pipeline, change order tracking with e-sign, sub roster + W-9 + COI compliance, permits + inspections, OSHA logs, job-photo pipeline, AIA progress billing.
Open demo →Live
Insulation
Spray foam · blown-in · weatherization
Leads + proposals + crews + rebates
Per-source lead attribution with CPA tracking, proposal-to-contract pipeline, crew scheduling with SPFA cert tracking, materials with foam-drum inventory, rebate-program automation (federal 25C + state + utility).
Open demo →Live
Landscape + Lawn
Landscape · lawn care · hardscape · design
Weekly routes + design projects + hardscape jobs
Per-crew GPS-optimized routes with weather-aware rescheduling, design project pipeline from estimate to install, hardscape jobs (patios + walls + firepits), pesticide applicator license tracking, equipment maintenance log.
Open demo →Live
Pool Service
Pool service · residential + commercial
Route + chemistry + equipment service
Today's route with live status, chemistry log with auto-alerts on out-of-range readings, equipment work-order pipeline, per-pool spec history, monthly auto-invoicing.
Open demo →Live
Vending Route
Vending · coffee + snack route ops
Route + telemetry + location scout
Today's optimized route built from machine telemetry (DEX/MDB), location-scout engine surfacing new opportunities from permits + business openings, cashless integration (NayaX/Cantaloupe), per-machine P&L.
Open demo →Live
Pet Services
Pet · grooming + boarding + daycare + walking
Multi-service pet shop ops
Per-pet profile with breed-specific service templates, vaccination compliance auto-blocking bookings, membership programs (daycare unlimited / monthly groom), boarding ops with daily photo updates, walking GPS.
Open demo →Live

Professional services

Audit / CPA Practice
CPA / tax practice · solo to mid-size
Returns + deadlines + docs + time
Returns pipeline (1040 / 1120 / 1041 / 1065), critical-deadline calendar, secure document inbox with OCR, time tracking with realization reporting, audit + advisory engagements.
Open demo →Live
Legal Practice
Law firm · solo to mid-size · litigation + transactional
Matters + deadlines + trust + LEDES billing
Matter management with conflict checking, court deadline calendar with auto-rules per jurisdiction, three-way trust reconciliation (IOLTA compliant), LEDES e-billing for corporate clients, time tracking.
Open demo →Live
Realtor
Real estate · residential agent
Listings + buyer pipeline + escrow + sphere
Today's showings, active listings, buyer pipeline with pre-approval tracking, in-escrow deals with close dates, sphere CRM with milestone outreach, GCI dashboard, Schedule C tax + deductible mile tracking.
Open demo →Live
New Realtor Launch Kit
Real estate · brand-new agent · family team
10-3-1 habit + sphere + social engine
Built for the agent with zero clients. Daily 10-3-1 prospecting habit, tiered sphere CRM with cadence, lead pipeline, social engine that auto-publishes 12-15 posts/week with DM-to-lead capture and sphere share kit.
Open demo →Live
Property Mgmt
Residential + commercial PM
Maintenance + rent + owner statements + leasing
Per-property and per-unit detail, maintenance ticket pipeline with vendor dispatch, rent collection with auto-ACH and failed-payment recovery, owner statements with ACH distribution, leasing pipeline.
Open demo →Live
Photographer
Photo / video · wedding · portrait · commercial
Inquiries → bookings → galleries → prints
Inquiry intake from multiple channels, booking calendar with deliverable scheduling, AI-assisted culling, editing workflow with Lightroom integration, client galleries with print sales, Schedule C tax.
Open demo →Live

Retail + commerce

Furniture & Mattress
Discount furniture · multi-account retail
Multi-account inbox + inventory + financing + reels
Unifies every customer channel (Facebook Pages, FB Marketplace, Instagram, TikTok, OfferUp, WhatsApp, Google Business, email) into one inbox. Live inventory with tap-to-add Easy Order. In-app finance application supporting the major no-credit lenders. Auto-generated TikTok reels from showroom photos.
Open demo →Live
Diamond Atelier
Diamond & fine jewelry · multi-client memos
14-tab cockpit for a diamond house
Dashboard, leads, 7-stage custom design pipeline, repairs, memos with cadence engine, appraisals with letterhead PDFs, VIP portfolios with notes, milestone calendar with anniversary outreach.
Open demo →Live
Florist
Florist · retail + event + wedding + subscription
Design bench + weddings + subscriptions + stems
Multi-source order intake (own site + Teleflora + FTD + walk-in), per-designer bench queue, wedding event management with mood-boards + spec sheets, subscription engine for hospital/corporate/restaurant accounts, fresh-stem inventory.
Open demo →Live
Auto Parts Pipeline
Auto parts · salvage + aftermarket
1,000-photo-a-day listing pipeline
AI part-ID from photos, auto-listing to eBay + Facebook Marketplace + OfferUp + the shop's own site, source-vehicle tracking from VIN to part-out, Hollander interchange mapping. For high-volume operations where every minute saved per part compounds.
Open demo →Live
Restaurant
Full-service hospitality
Service + kitchen + house + compliance
Tonight's covers + VIPs + 86 list, sales heatmap by day/hour, prep sheets auto-generated from bookings, recipe + margin database, supplier orders, staff scheduling with tip pool, multi-channel review monitoring.
Open demo →Live

Health · wellness · lifestyle

Dental Practice
Dental · general + cosmetic + ortho
Chair schedule + recall + treatment + insurance
Multi-chair multi-provider scheduling, the all-important recall engine (overdue patient outreach), treatment plan tracking with insurance pre-auth, real-time eligibility verification, claim submission, hygiene productivity.
Open demo →Live
Med Spa
Aesthetics · injectables · skin · body
Multi-provider + EMR-lite + memberships
Multi-provider scheduling, injectables inventory with lot/expiration tracking, patient memberships with auto-billing, Alle/Aspire/Xperience loyalty integration, before/after photo timeline with consent.
Open demo →Live
Fitness Studio
Boutique fitness · group class · personal training
Classes + members + retention + trial conversion
Class schedule with waitlist auto-promote, member database with attendance tracking, retention engine surfacing at-risk members before they churn, trial-to-paid conversion pipeline, branded merch + retail POS integration.
Open demo →Live
Daycare + Preschool
Childcare · infant + toddler + pre-K
Check-in + ratios + curriculum + tuition
Parent QR check-in/out with authorized-pickup verification, real-time classroom ratio compliance, USDA CACFP meal planning, immunization compliance auto-blocking, per-classroom curriculum + daily activity log.
Open demo →Live
Salon + Barbershop
Hair salon · color · barber · booth + commission
Appointments + rebook + retail + commissions
Per-stylist booking with skill + preference matching, the rebook engine that drives 68%+ rebook rate, per-client formula card history, retail attach tracking, commission vs booth-rental management.
Open demo →Live
Tattoo Studio
Tattoo · custom + flash + piercing
Per-artist booking + consult + aftercare
Per-artist booking with deposit-required online scheduling, consult pipeline from Instagram DM to signed deposit, portfolio + flash sheet management, aftercare auto-text engine, BBP compliance + per-artist booth rent / commission split.
Open demo →Live
→ Who we are

An operator-run software shop.
Not a consultancy.

Heisenbug Inc. builds vertical software for operators — the people who actually run a business, not the people who buy software for a business. The team is operator-first: every cockpit gets designed with someone who lives in that workflow daily, not a product manager guessing at the requirements.

We started in 2024 by building one cockpit for one operator in one industry. It worked. They told their network. Three more came in. Pattern repeated. Today we run a catalog of 26 cockpits across trades, professional services, retail, and wellness — every one of them seeded by a real operator with a real problem.

→ How we build

One operator, one industry,
one cockpit at a time.

STEP 01
Sit with the operator
No questionnaires. No discovery calls billed by the hour. We watch how you actually run the business — the tabs, the spreadsheets, the texts, the things you hate doing.
STEP 02
Build what's missing
First version in your hands in 7-10 days. Not a wireframe, not a Figma. A working cockpit with your real data shape, your real accounts, your real workflow.
STEP 03
Refine live
You use it. We watch the friction. We fix it. Weekly iteration loops until the cockpit replaces the seven tabs and the spreadsheet and the WhatsApp group.
STEP 04
Propagate
What we build for HVAC inventory is mostly true for plumbing inventory. The engine carries forward. The branding, the workflow, the accounts — that's per-operator.
→ How we ship

Web app, native iOS/Android, installable PWA, or just a website.
Your call.

Every cockpit ships in whatever format actually fits how your team works. We don't push native iOS to charge for native iOS, and we don't push a web app just because it's faster to build.

Installable PWA

Opens in any browser. Tap "Add to Home Screen" on iPhone or "Install" on Android / Chrome desktop and it runs like a native app — full-screen, offline-capable, push notifications, vibration. No App Store review wait, ships the moment we push. Best default.

Native iOS & Android

When you actually need it — App Store presence, deeper device integration (camera APIs, background sync, secure element). Built with Capacitor on top of the same web codebase, so the same cockpit ships everywhere without rewriting.

Simple marketing website

Some operators just need a clean web presence with a contact form and a phone number. We do those too — fast, mobile-first, no template-builder bloat. Often paired with the operational cockpit behind a login.

Desktop browser cockpit

For operators who run their business from a back-office desk, the cockpit works equally well on a 27-inch monitor. Same login, same data, more screen real estate for the dense views.

→ The philosophy

We propagate the working pieces to adjacent industries — what's true for HVAC inventory is mostly true for plumbing inventory, what works for furniture financing mostly works for mattress financing. The cockpits are different. The engine underneath is one.

→ Start a project

Want a cockpit for your business?

Open the demo closest to your industry on your phone, click around for 10 minutes, then tell us what's wrong and what's missing. That's how every Heisenbug tool starts — one operator, one conversation, one cockpit built around the work you actually do.

Open Gmail to start → Or use your mail app
Prefer to browse first? See the catalog
→ What to expect

What happens after you reach out.

→ DAY 0
Reply within 24 hours
A real reply from a real person, not an auto-responder. We'll ask three short questions about your business and book a 30-minute call.
→ DAY 1-2
30-min discovery call
We listen. You show us how you actually run the day. We figure out together whether we're the right fit, no pitch theater.
→ DAY 3-5
Scope + budget
A one-page scope of the first cockpit version, a flat-fee budget, and a delivery date. No SOWs, no monthly retainers locked in.
→ DAY 7-14
First version live
A working cockpit in your hands within two weeks. Real data shape, real workflow. Then we iterate weekly until it replaces what you had.